A web designer primarily needs to decorate a website to make it look good for the visitors. If a website is good in appearance then the visitor may stay with it for some time and during this period will also read the contents by visiting the various sections. It is very much like how we initially get attracted to people by their appearance and study them later by getting acquainted.
A competent web designer would definitely ponder on this theory while he or she is working on the various structures of a website. In order to make it work a web designer must think like a user or at least collect opinion from different users on how they would like a website to be. Since web designers are not users it may not be within their perception how a user would like a website to be structured and designed. Read more »